Pedro Pina, YouTube‘s chief in EMEA, will deliver this year’s Edinburgh TV Festival MacTaggart.
Pina will become the first person from an American tech giant to make the annual address, speaking to a room full of executives and commissioners who are still desperately working out how best to leverage the Google-owned behemoth.
For the past five years, Pina has led YouTube’s business, creator and content biz across EMEA, working with talent ranging from nascent digital creators to huge studios. Prior to YouTube, he spent a decade as a Global Client Partner for Google.
This year’s fest
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