Amazon’s popular discount event has usually gone live in July.
WASHINGTON — Amazon has officially announced when Prime Day will be this year, arriving earlier than usual.
The popular discount event has traditionally been a two-day sale in recent years, but for 2026 the retailer says Prime members will have four days to shop.
Prime Day 2026 will kick off on June 23 at 12:01 a.m. PDT through June 26.
“Prime Day is the biggest shopping event of the year exclusively for members, whether they’re looking for deals on the latest electronics,
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