EXCLUSIVE: It’s a FAST world, and we’re just living in it – at least, that’s what a new report from European streamer Rakuten is telling us.
Ahead of a presentation at SXSW London today, Rakuten shared insights from its study, The FAST Advantage, which shows that Europeans are taking FAST channels seriously as a mainstream option.
Key stats from a survey of 750 European consumers in five major markets include: 73.7% of viewers watch FAST daily or several times a week, 80.1% consider the medium a “main way” to watch TV or an alternative to paid-for streaming services, and
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