Creative Artists Agency and Integrated Media Company, a division of private equity firm TPG, have joined forces to launch a new group called Compound Creative Holdings to acquire, operate and grow a portfolio of businesses in the creator economy space.
CAA and IMC, general partners and sole investors, are launching Compound with a combined $250 million and the ability to scale up from there. The new venture will partner with artists and entrepreneurs to provide “patient capital, operational infrastructure, and commercial edge,’ they said. The announcement comes as independent voices rooted in social media are reshaping entertainment, including the current
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