Getty LeBron James and Michael Jordan are two of the greatest players of all time.
The ongoing NBA Finals between the San Antonio Spurs and New York Knicks have delivered the highest viewership since the 1998 Finals — the last time the G.O.A.T. Michael Jordan battled for the championship. The news essentially confirms that LeBron James — who made 10 trips to the NBA Finals between 2007 and 2020 — was never as big a needle mover as Jordan.
Through the first four games, the 2026 NBA Finals have averaged 19.6M viewers, up 116% from last year’s
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