Campaigns are embracing influencers, but internet stardom doesn’t always win votes

Streamer Hasan Piker, left, and Abdul El-Sayed, a progressive candidate in the Democratic primary for U.S. Senate in Michigan, center right, take a selfie with young fans following a campaign event on April 7, 2026, at the University of Michigan in Ann Arbor.

Streamer Hasan Piker, left, and Abdul El-Sayed, a progressive candidate in the Democratic primary for U.S. Senate in Michigan, center right, take a selfie with young fans following a campaign event on April 7, 2026, at the University of Michigan in Ann Arbor. Julia Demaree Nikhinson/AP

Julia Demaree Nikhinson/AP

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As Democrats and Republicans look for new ways to reach voters, many are struggling with how

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