Crunchyroll is planning to expand its presence in Taiwan and South Korea through investment in content, localization, marketing and community.
The news emerged during Crunchyroll President Rahul Purini’s fireside chat at the APOS conference today. While outlining the platform’s growth across the APAC region, Purini said localization would start in Taiwan this summer followed by Korea later in the year.
Describing Taiwan and Korea as “high-affinity markets”, Purini explained how localization would deepen the “anime ecosystem” in both territories; an ecosystem that for Crunchyroll encompasses multi-generational fandom, mobile-first access and community engagement spanning streaming, social media, theatrical releases and
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