Southeast Asia’s premium VOD users spend only 8% of their digital life actually watching premium content, while the rest of their time is spent on social, messaging, gaming and short video,” said Media Partners Asia’s Head of Insights Dhivya T. in a presentation at APOS today.
When the TV screen is added to their mobile viewing, premium content still only gets about an hour a day on average. And it doesn’t dominate any particular time slot. “Consumers graze across everything: social, messaging, video, premium, microdrama, every hour, side by side. And the mix barely changes: morning, noon, night, even pre-dawn,
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