‘Overcommunicating’: Byron Donalds talks media decentralization and advocates for ‘long-form’ videos from politicians

Gubernatorial candidate Byron Donalds gave a glimpse into his vision of the future of media and his own communication strategy to the Florida Association of Broadcasters this week.

Donalds talked about the “trust issue” in politics being something that extends to the entire culture, a problem compounded by what he called the “five minute news cycle” driven by people “thumbing through their social media feeds” in search of new content.

“What makes it really difficult is you can see something explode on social media, and then before you get an opportunity to address it, you have a segment of your population who

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