EXCLUSIVE: India’s Eros Innovation is launching a music label powered by an AI Large Cultural Model (LCM) with seven AI-native artists drawn from established Eros characters and narrative worlds.
The platform has also signed a strategic partnership with the family of the iconic late playback singer Mohammed Rafi to collaborate on new music recordings; a live concert experience modelled on the ABBA Voyage residency format; and the establishment of the Mohammed Rafi Academy, a new music education institution honouring his legacy.
The seven new AI-native artists are being launched through original singles and performance videos, which are expected to
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