Sony Pictures Entertainment has made a $100 million strategic investment in Cosm, a start-up operator of venues presenting “shared-reality” programming like movies and live sports.
The transaction will make SPE the lead investor in Cosm’s Series C financing round, giving the studio owner a minority ownership stake. Ravi Ahuja, CEO of chairman of SPE, is also joining Cosm’s board of directors.
The move comes as a range of entertainment stakeholders push more aggressively into experiential offerings, meeting demonstrated demand from consumers willing to spend on more forward-looking fare. Imax has been a driver of significant box office
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