Shadowcast Pictures, a Hollywood rental company that since 2008 offered cameras, lighting and other filmmaking equipment, is closing its doors over the coming weeks, a situation owner Jay Ellison is attributing to a production drought that began with the Covid pandemic, Hollywood strikes and LA fires and has only been exacerbated by corporate mergers and AI.
In a statement on Facebook, founder and CEO Ellison says, “It is with great sadness that I must announce that Shadowcast Pictures will cease camera rental operations beginning today. While this is not the outcome we had hoped for or wanted, we simply
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