EXCLUSIVE: Artists First, the management and production company founded by Peter Principato, has launched a Music Division led by veteran exec and entrepreneur Carmen Murray.
In her role as Founding Advisor, Murray will help establish and guide the company’s music strategy while developing new opportunities across music, sports, branding, intellectual property, and strategic partnerships. Along with her partner Michael Michel, she will work closely with Artists First’s management teams to create meaningful pathways for athletes and actors to engage with the music industry through business development, brand collaborations, and other cross-industry initiatives.
Murray is the founder and Co-CEO of
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