Dana Strong, the chief executive of Sky, has said that ITV will remain a “deeply British” business after her company agreed a £1.6 billion ($2.1 billion) takeover of a crown jewel of UK broadcasting.
Sky’s acquisition of ITV’s television and streaming unit, which was announced early on Monday, will effectively put two UK public service broadcasters under the control of Hollywood.
Sky will be part of the NBCUniversal empire once the company is spun off from Comcast. Meanwhile, 5 is owned by Paramount, which is also hoovering up Warner Bros. Discovery assets in the UK.
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