One of Netflix‘s highest profile original movie franchises, Enola Holmes starring Millie Bobby Brown, returned for a third installment last week, drawing 20.3 million views in its first five days on the service, which included the Fourth of July holiday.
That is an OK but not impressive start given the popularity of the IP and the film’s star as well as the long holiday weekend. The second Enola Holmes installment amassed 64M hours viewed over its first five days of release in early November 2022, which translates to about 29.8M views. That is a 32% drop. (Netflix did not
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