ITV has magicked up a deal with Warner Bros. Discovery to stream all 11 of the Harry Potter and Fantastic Beasts films for free on its streaming service.
ITVX is now home to the eight Harry Potter movies and the three films in the Fantastic Beasts franchise for an undisclosed period of time.
ITVX has grown nearly 60% over the past four years to 16.5M monthly active users. During the time the Potter films are available on the platform, they will also air on ITV1 and ITV2.
Darren Nartey, head of ITV content acquisitions, said: “We
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