The merger of Banijay Entertainment and All3Media was completed today, creating an $8BN production and distribution giant, based in London with a 265,000-hour catalog.
The new entity, the result of Banijay Group and RedBird IMI merging their content assets, is called Banijay Entertainment. Marco Bassetti is CEO and Jeff Zucker is chairman of the board.
Right after the deal was completed, they spoke to Deadline and Bassetti told us the €50M cost saving will be plowed back into the creative part of the biz, explained that Banijay Rights will be the name of the distribution arm, and told us
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