EXCLUSIVE: Madonna‘s successful rollout of her new album, Confessions II, has generated a new TikTok record.
The tech company tells Deadline its live event on July 2, the day before the album’s release, drew more than 2.1 million viewers worldwide on TikTok Live, the most ever for a stand-alone artist event on the platform.
The broadcast was held in co-ordination with iHeartMedia, with the companies describing it as “equal parts listening party, fan Q&A, club night, and confession booth.” More than 200 stations aired the audio of the event.
Confessions II has drawn positive reviews from critics
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