2026 marks another U.S. election year, and Share of Ear® again shows which audio platforms are the most efficient at reaching specific voting-age audiences. Audio is not a platform that should be overlooked, considering 81% of the voting-age public is reached by ad-supported audio daily. Share of Ear shows how audio can be further leveraged to reach the hearts, minds, and ears of voters.
Certain ad-supported audio platforms are more efficient than others at reaching Republicans, Democrats, and Independents. Political advertisements on AM/FM Radio or SiriusXM Radio are more likely to reach Republicans; with an index of 117 for AM/FM
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