Big Bucks Generating Disney Consumer Products Shifts To Studio Umbrella

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In Disney‘s second corporate shift to the entertainment tent in six months — and just before CEO Josh D’Amaro leads its Q3 earnings report tomorrow morning — the company unveiled plans to to move its revenue-rich Consumer Products division.

The shift seeks to create “cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations,” according to a joint memo today from Thomas Mazloum, chairman, Disney Experiences and Alan Bergman, chairman, Disney Entertainment Studios. To that end, Disney Consumer Products will travel from the Experiences division to Disney Entertainment — specifically under the company’s

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