Disney has sold out ad inventory for next February’s Super Bowl and also wrapped up 2026-27 upfront sales.
The news was announced by Chief Financial Officer Hugh Johnston during the company’s fiscal third-quarter earnings call on Wednesday.
The Super Bowl, which will be played at SoFi Stadium in Inglewood, CA, has been a promotional area for Disney for several months. The game will be the first ever to air on ESPN, in a simulcast with ABC. The company is in the midst of a year-long runup to the game, with the marketing blitz to culminate with an “ESPN Beach” activation on
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