EXCLUSIVE: Amanda Rufener is being promoted to SVP Exhibitor Marketing & Operations at PaperAirplane.
In her expanded role, Rufener will lead the exhibition relation firm’s account team, overseeing partnerships with studios, exhibitors, and marketplace partners while driving the strategic use and growth of exhibitor media channels across the theatrical landscape.
Rufener joined PaperAirplane in April of 2021 following 11 years in Lionsgate’s Exhibitor Marketing department.
In addition to her new responsibilities, Rufener will continue to oversee PaperAirplane’s creative asset team, which collaborates closely with studios, exhibitors, and industry partners to develop digital marketing materials that drive awareness and engagement for upcoming
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