Dallas Cowboys Fans Hit With Major Game Day Price Hike After AT&T Stadium Overhaul


Dallas Cowboys owner Jerry Jones waves to fans during the game against the New York Giants at AT&T Stadium on November 12, 2023

The Dallas Cowboys return to the field Saturday night against the defending Super Bowl champion Seattle Seahawks, but fans planning a trip to AT&T Stadium this season could face a significantly higher bill.

A new analysis estimates that a family of four attending a Cowboys game in 2026 could spend $1,685.15 for tickets, food, drinks and parking. That’s an 18.6% increase from the estimated $1,421.31 cost in 2025.

The increase follows significant upgrades to AT&T Stadium ahead of the 2026 FIFA World Cup and a new long-term agreement that will keep the Cowboys in Arlington through at least 2055.

Cowboys Family Game Day

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