Universal Music Group (UMG) will handle all worldwide physical and digital merchandise, licensing, and e-commerce related to The Beatles as part of a new long-term partnership with Apple Corps.
The deal between the two entities was confirmed this morning. UMG already handles The Beatles’ music catalog and notably brought the band’s recordings to streaming sites for the first time in 2015.
This deal comes just before a series of high-profile cultural events related to the band’s history. In 2027, Apple Corps will launch The Beatles at 3 Savile Row, a new fan experience. The event will feature seven
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