Vertical video will generate $150B this year – and that’s excluding China, the country where it originated.
Owl & Co’s inaugural Vertical Economy Report revealed the stat, which is up 42% on the figure the previous year and highlights how quickly microdrama has taken hold as a major content vertical. So much so, in fact, Hernan Lopez‘s Owl & Co is dubbing it “the third audiovisual language.”
The report claims to be the first that sizes vertical video as a whole rather than a collection of apps, and that other market estimates have tracked only microdrama, a subset it says
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