This summer, and this year, further shows the importance of protecting the theatrical window as the domestic annual box office has crossed the $7 billion mark according to Rentrak.
Those are the best numbers we’ve seen post Covid, +20% above the same period a year ago (Jan. 1-Aug. 23 which was at $5.86B with the year ending at $8.87B) and it’s 7% behind where we were in 2019 ($7.6B, that year ending at $11.4B). Best annual year post Covid was 2023 with $9B.
If we maintain a +20% pace ahead of last year, we’ll wind up
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