A Tesla launch event tends to cause a hoopla. Fans crowd into an event space; loud electronic beats are the warm-up act. Finally, the star himself, the ringmaster of this electric circus, CEO Elon Musk, emerges to a roar. There are demos, powerful verbs, and sometimes a “one more thing,” a last-minute surprise product unveiling. Fans and investors the world over look on—and post—online.
But for the road debut of the Cybercab, the driverless car that Tesla promises is not only the future of the company but also of the global economy, an event in Austin, Texas, came with no livestream.
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