THC drinks are booming, but a looming federal crackdown threatens the industry. THC beverages generated $239 million in measured U.S. retail sales in the 52 weeks through April, up 135% from a year earlier, according to NielsenIQ. Distributors are pulling back from restocking THC drinks as brands fight back against a potential product ban. THC beverages for sale at Urban Flower, a CBD and THC dispensary in Houston, Texas, Oct. 28, 2022. Elizabeth Conley | Houston Chronicle | Hearst Newspapers | Getty Images
Erica Fabian says
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