The pool of voters willing to talk to a stranger about their politics skews older, more institutionally trusting, and less representative with every cycle.
David Schultz | Special to Milwaukee Journal Sentinel
Show Caption Hide Caption
Charles Franklin on polling in the 2026 Wisconsin governor race
Marquette University Law School poll director Charles Franklin discusses plans for polling in the 2026 Wisconsin’s governor race.
Recent primary election polls in Michigan, Wisconsin, and Minnesota were significantly inaccurate compared to the actual results.The market is flooded with cheap, fast online polls that prioritize speed over accuracy.The author suggests journalists should focus less on “horse-race” polling and
Our editorial team includes several staff writers, each contributing their specialized knowledge to enhance the depth and breadth of our event and story coverage.