The latest French TV export numbers make for tough reading for Gallic program-sellers with sales collapsing to a ten-year low. International sales of French shows for 2025 fell to €164.2M ($190.7M), down 21.6% on the €209.6M recorded in 2024. The sales for last year were just above those for 2015.
French distributors are enduring a brutal perfect storm. TV ad revenue declines mean the legacy players have less money to commission or buy programs and acquisition execs are in full risk-avoidance mode at a moment of uncertainty. Worse, the SVOD and AVOD markets are not offsetting the decline.
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