MS NOW will enter the direct-to-consumer era on Wednesday, launching a membership plan and dedicated streaming service.
The 30-year-old cable network, like its linear peers, has been looking for ways to balance streaming with traditional pay-TV delivery as cord-cutting continues to eat into subscriber levels. In the news business, the track record for subscription streamers has been decidedly mixed, but MS NOW and its corporate parent, Versant, believe they have a stronger hand to play. They point to success with live events and a loyal viewership base with a strong connection to on-air talent. CNN and Fox News both
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