Channel 4 and Paramount UK network 5 (previously Channel 5) have struck a historic pact over advertising.
For the first time, two UK public service broadcasters will join together on ads, with Channel 4 Sales becoming the exclusive partner for a broad portfolio of Paramount brands in the UK including All Creaturs Great and Small network 5.
Paramount and Sky previously had an ads deal in place, which is now over.
Under the terms of the agreement, Channel 4 Sales will assume responsibility for airtime sales across 5’s portfolio of TV and streaming channels including Milkshake!,
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