SATURDAY UPDATE: Horror Other Mommy from Universal is now eyeing a $28 million weekend with 3,365 playdates, barreling ahead atop the box office. The film is so far playing well across the board but best in the West, South and South Central U.S, with LA’s AMC Burbank the top grossing cinema.
Tracking was strong on this out of the gate with an effective campaign. Early numbers are shrugging off a soft D+ CinemaScore and PostTrak at 47% in the top two boxes and a not great 33% definite recommend. It’s sitting at 18% with RT critics, 46% with audiences —
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