Newswise — With the U.S. midterm elections approaching, Kristina Harrison, a clinical assistant professor of marketing at the Indiana University Kelley School of Business, is available to discuss her research about how voters interpret candidates and parties as brands, how political identities shape credibility, and how everyday experiences build or erode democratic trust.
Her research in the United States and the United Kingdom offers a marketing perspective on authenticity, outsider appeal, misinformation, and engagement before and after elections.
Many candidates this election cycle are presenting themselves as “outsiders”. Harrison can discuss how “outsiders” becomes a brand, and why candidates still need recognizable
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