What goes into deciding political messaging? Two political science experts weigh in

Natalia Gomez del CampoDES MOINES, Iowa —

It’s almost impossible to avoid the deluge of political ads this election season.

Political science experts know it’s all by design.

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“It’s really become a science over the past 40 or 50 years,” said political analyst Dennis Goldford.

According to the most recent Federal Election Commission numbers, House and Senate fundraising has totaled an average of $3.59 billion for this midterm election. Those numbers will continue to be updated.

Part of that is strategy.

“There are companies, there are firms set up that do campaign research

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