Political ads are evolving as campaigns embrace AI and digital technology

LAS VEGAS (KSNV) — With less than a week until Election Day in the 2026 midterm elections, political campaigns are ramping up their advertising efforts, using digital technology and artificial intelligence to reach voters and influence turnout.

Political consultant Matt Klink of Klink Campaigns says campaigns are increasingly relying on digital advertising to target specific audiences, tailor their messaging and produce advertisements.

“Campaigns use it to target; they use it to be much more specific to drill down on messaging. They’re using it to optimize ad bots, and are even using it now to produce ads,” Klink said.

For decades, campaigns have relied

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