Hollywood is struggling with layoffs and budget cuts, but entertainment just overtook the automotive industry to become the world’s second-largest business sector.
That’s according to consultancy Interbrand, whose latest Best Global Brands report pegs the cumulative value of entertainment companies at $332.5B, an increase of 12.4% year-on-year.
Within that, Netflix‘s brand value grew 22%, which Interbrand considers as reflecting pushes into live entertainment, sport and advertising. That should be soothing mood music to Netflix execs, who’ve been under fire from Wall Street over its latest round of financials and for a lack of user engagement.
Netflix is
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