Marc Sandalow: Villainizing immigrants exacts a long-term political price

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A generation ago, Gov. Pete Wilson rescued his sagging political fortunes by scapegoating immigrants in a disparaging television commercial.

“They keep coming,” the narrator said in the 1994 ad, which featured grainy, black-and-white images of dozens of Mexicans racing across the border in the San Diego-Tijuana area, depicting them more as invading rats than people desperate to feed their families.

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