How effective was anti-transgender political advertising in the 2026 election cycle? A nationwide survey of 2,026 registered voters, conducted by Morning Consult and commissioned by GLAAD, found that political ads focused on transgender issues were twice as likely to drive away voters than attract them.
Over $187 million was spent on anti-trans campaign ads, including $78 million in Texas and $26 million in Ohio. Rather than mobilizing their base, anti-trans messaging alienated voters across political, demographic, and geographic divides. Instead of attracting support, negative campaigning targeting transgender people pushed voters away. Most voters viewed these attacks as a cynical political
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