With “weaker demand for advertising” in Q4, ITV has identified £30M ($40M) worth of cost savings from its networks division, which will soon be sold to Sky.
Total Advertising Revenue is set to drop 5-10% in Q4 and 2-3% for full year 2026, ITV said today in its Q3 trading update. The network is therefore finding savings from its Media & Entertainment biz, which houses the ITV network and streamer ITVX, “to align our costs with advertiser demand.”
ITV said £25M will come from content savings and another £5M from “discretionary non-content savings,” with the total content budget for
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