In an era of deepfakes, performers whose likenesses are misused by AI mostly want that content taken down rather than to go after damages, according to Duncan Crabtree-Ireland, CEO of SAG-AFTRA.
“I would say the vast majority, 90-plus percent of the time, that’s what it’s about,” Crabtree-Ireland said at Web Summit in Lisbon. “It’s not someone wants to get into litigation and make money. They want it to stop because they don’t agree with it, they don’t want their image used that way. It’s wrong.”
The SAG-AFTRA topper was speaking at a Deadline-moderated session at Web Summit entitled ‘Hollywood’s
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