Spencer Pratt — the 2000s reality TV star turned 2010s online influencer turned 2020s populist firebrand — is now a formidable candidate in the L.A. mayoral race, gauged by fundraising totals, poll numbers and incoming criticism from chief rivals. This ascent is a shock for the city’s liberal establishment, which considers him an unqualified clown. It shouldn’t be.
His reactionary run, a revivalist pitch to make the city “once again ‘camera-ready’ for all its citizens” by cracking down on crime and corruption, has gained traction with his rollout of a slick and mischievous digital strategy. It culminated in a recent
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