Disney Advertising has sold out of inventory on the NBA Finals through the first four games, with a number of brands motivated by the unusual elements in this year’s title matchup.
The New York Knicks, who haven’t been to the Finals since 1999 and haven’t won a championship since 1973, lead the San Antonio Spurs after winning the first game of the best-of-seven series. Game 2 is set for Friday night in San Antonio, with New York preparing for a quasi-city holiday on Monday when the series moves to Madison Square Garden.
Disney reps declined to comment on
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