These days, it’s easier than ever to conduct some form of polling and as difficult as it’s ever been to get it right.
Completely faked numbers like a phony “poll” of the Los Angeles mayoral race that made waves last month are thankfully rare. That said, even real polls can have serious flaws in the ways they’re conducted or an agenda behind their release. And the most rigorous polling doesn’t come with any guarantees.
But if read carefully, high-quality polls can still tell you a lot about how this year’s midterms are shaping up – and
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