Former Sony, Endemol & Talpa Exec Ziad Kebbi Takes The Reins At MForMedia As Dubai-Based Production Company Refocuses On Originals & AI

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EXCLUSIVE: Industry vet Ziad Kebbi is taking charge at MForMedia with a remit to take the Dubai-based production biz in a new direction built on the ownership of IP. “The best stories from this region have not been told yet,” the exec said as he stepped into his new role.

Kebbi becomes Managing Director at MForMedia, which Khalil Homeissy and Ralph Matar launched a decade ago. The founding duo will stay and oversee group strategy.

The company has a track record of producing big international formats regionally. Its credits include the local version of Carpool Karaoke, The X Factor

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