Sydney Sweeney is no stranger to starring in a controversial ad — and her latest effort has infuriated female athletes, including Olympians.
Sweeney posed for sports betting company Novig “wearing just sports,” meaning she was only covering her modesty with footballs, tennis rackets, and basketball hoops.
The campaign dropped last week, prompting inevitable headlines about the Euphoria star’s lack of clothes. But over the weekend, concern was vocalised among female athletes about the sexualization of women’s sports.
“I can’t describe how infuriated I feel when I watch this,” Ariarne Titmus, a four-time Olympic gold medalist for
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