A new California rule puts sponsored political messages under a brighter spotlight, forcing creators and campaigns to rethink how influence works online.
In California, a law has taken effect introducing new rules for influencers who publish political advertising on social media. Creators of such content must clearly inform their audiences that the material was created for political advertising purposes.
As mentioned by Techcrunch
The requirements apply to posts, videos, and other digital materials prepared at the request of political campaigns, committees, or organizations. If a publication is not properly labeled, it may be considered a violation of election law.
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