California Gov. Gavin Newsom signed a bill imposing criminal and civil penalties on content creators who fail to disclose paid political advertisements, a measure aimed at bringing greater transparency to the growing use of influencer marketing in politics.
The bill, AB1130, was signed into law Saturday as part of a series of new measures that Newsom’s office said are aimed to “protect elections in California from interference and political meddling.”
Though existing laws required someone to disclose whether they were being paid to post, there was no liability provision that officials could use to enforce the rule. Now, authorities will be
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