Japan sticker craze meets politics as PM Takaichi-themed sets prove hit

TOKYO – Japan’s political world has found itself no exception to a recent craze for tactile “bumpy” stickers, with sets depicting the Cabinet of Prime Minister Sanae Takaichi proving a hit at National Diet gift shops.

While political merchandise at parliament’s gift shops have generally targeted an older demographic with special packs of manju buns and rice crackers featuring the prime minister of the day, stickers aimed at a younger crowd launched in July have surprisingly become popular.

According to Norio Nakai, an official engaged in the stores’ management, as many as 100 packs a day of the sticker

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