EXCLUSIVE: JioStar is so bullish about its unscripted slate that last month it released a coffee table book dedicated to its top shows. JioStar – Home of Unscripted: The Billion Emotions Engine was packed with eye-catching stats – one billion viewers and over 460 billion minutes of watch time in 12 months prior to its publication, with two-thirds of viewers under the age of 30.
For Alok Jain, who oversees unscripted at JioStar as part of his role as head of the Hindi & English entertainment business for streaming, TV and studios, the “massive numbers” represent a a half-decade of
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